Category: The Business of Making

The Business of Making Etsy’s 2018 Holiday Merchandising Guide

Etsy’s 2018 Holiday Merchandising Guide

Etsy just published it’s annual Holiday Merchandising Guide for the upcoming season.  Click the link below to preview the holiday’s top trends, Etsy’s plans for holiday promotions, and key shopping dates to help you plan your holiday promotions. Much of the information applies whether you sell on Etsy or another platform. Etsy Holiday Merchandising Guide for …

Read Article Read More

The Business of Making Visual Merchandising: Popup vs Craft Show

Visual Merchandising: Popup vs Craft Show

Over the years of producing popup shops one thing we consistently have to educate new sellers on is the difference in visual merchandising strategies for a retail popup shop. (multiple brands co-displayed on jewelry bar) Most designers & artisans are used to creating a unique 10×10 retail space customized to fit their brand.  In a …

Read Article Read More